A start up eyewear company offering the best fitting glasses with their patented interchangeable nose pad sizes.
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7.5 Weeks
Glasses fit education-communication.
7.5 Weeks
Sunglasses Design through Knows’ framework.
The Problem:
Current, ineffective eyewear sizing methods are causing consumers to receive poorly-fitting glasses
The solution:
While attempting to come up with a better way to communicate what good fitting glasses really feel like, I came up with the idea for a recyclable, promotional fit-assessment mailer called “Flat Fit”.
Some want the customer to size themself with a credit card.
Others want you to count millimeters on a ruler.
How would it work?
Knows being a start up, would use Flat Fit as a marketing tactic to stick their foot in the door of the highly saturated eyewear industry. It works in a similar way to Warby Parker’s home try on program where you can order multiple styles, except Flat Fit glasses are made from chipboard so they don’t need to be returned, and are mainly used to determine the customer’s perfect fitting glasses, as well as experiment with styles.
Prototype Exploration
Different frame widths slide into a long piece that bends along 3 fold lines for the different temple lengths.
Which measurement is closest the the front of your ear
Opera glasses style
Separate pieces
Individual temple lengths and frame widths - proved most practical
Final Model
Choose a frame, the edges of the appropriate frame size should line up with your temples.
Insert the notched legs into the slot on the frame.
This line should line up or be closest to the front of your ear for the appropriate temple length.
Project Brief
Knows asked us to individually design glasses frames using their framework. Their framework incorporates interchangeable nose pads, adjustable legs, and Knows’ logo.
Knows’ target market is a young professional looking to buy one of their first nice pairs of sunglasses themselves. We geared our designs to fit that persona.
Research
Source: “Sunglasses Market Report: Size, Share, Growth & Trends (2022-27).” Sunglasses Market Report | Size, Share, Growth & Trends (2022-27), 2018, https://www.mordorintelligence.com/industry-reports/sunglasses-market.
Source: “Sunglasses Market Size, Share & Growth: Research Analysis by 2027.” Allied Market Research, Mar. 2021, https://www.alliedmarketresearch.com/sunglasses-market-A10356.
What are celebrities and influencers of the target market currently wearing?
What types of glasses fit what face structure?
What are all the parts incorporated into eyewear?
What’s the current experience of opening a pair of Knows glasses like/see what good fitting sunglasses actually feel like.
Me
Devin
Study and design for the faces in our class.
Ideation
Refinement
Stylish Square
Brow-bar Inclusion
Different take on classic frame
Classmates chose each other’s favorite frames.
Chosen Direction
“Ribbon Aviators” rebranded to “Fissure”.
Prototype Exploration
Tested how “Fissure” would look on a face, tested what the color-way would look like, and to see if the “suggested brow bar” could act as a finger hold.
Final Solution
Exploded Pieces:
Lenses, frame, interchangeable nose-pads, Knows logo, adjustable legs.
Adjustable temples and marbled acetate finish
Alternate Color
“The suggested brow-bar is an innovation I’ve yet to see in the eyewear industry. The wide range of ideas and possibilities you presented in the ideation phase is a testament to your ability to solve problems in good taste.” - Byron Ferrise, Knows CFO